Identity Design for Zepli
Brief: Create a strong identity for Zepli, an Australian software company. I created a logo, business cards, a responsive website, brochures and a poster.
I was given free reign to create a new identity system for Zepli. I must have filled at least 10 A3 sketch pads full of ideas when this came to me. They are all about increased efficiency, seamless integration, perpetual motion. How about making a neverending loop, the arrows being the negative space within the ‘z’. I was able to pull off a negative space logo, one of my favourite types of logo. I also like developing logos with propositional density.